Data Visualization: Glastonbury Festival
Glastonbury Festival of Contemporary Performing Arts is a worldwide-renowned iconic music festival. Located in Somerset, England, during the last weekend of June, this festival encompasses music, performing arts, theater, poetry, comedy, interactive art installations, and circus acts. The festival itself has become a cultural phenomenon known for its immersive and transformative experience.
As well as its talent, the festival has a strong commitment to sustainability and environmental responsibility, striving to be as environmentally sustainable. They have initiatives such as waste reduction, recycling programs, and encourage limiting traveling footprints through cycling.
How its Website Stands Out
Compared to other festival websites, the Glastonbury Festival website utilizes data visualization in several ways to enhance user experience and share information visually appealing and interactively. The website features an interactive map to display the festival site layout, stages, camping areas, and various points of interest. Users can navigate on the map, zoom in on areas, and hold information about the different locations within the map. This can be found under their “INFO” tab. Similarly, the website uses graphics to share important messages that align with their values which can be seen throughout all tabs.
The website is full of color, design, and visual highlights, creating a very visually engaging platform. This assists anyone who enters their website in enhancing their festival experience while reinforcing the festival’s brand identity and marketing efforts.
Under their “LINE-UP” tab, they have visual schedules for each stage; using this technique allows attendees to view the schedule for a particular stage and see which artists are performing at specific times, allow for festival-goers to plan their itinerary and decide which performances they want to attend in.
When you enter the website’s “GALLERY” tab, you are met with many different “tags” that you click on to view various years of photo galleries. This page allows you to view uploaded photos from past attendees and allows you to upload your pictorial journey. By employing this visualization to highlight past years’ photos through appealing graphics, you again see the brand’s identity through their tabs.
Infographics and Data Visualization
What is it? Why use it? How can brands benefit from it?
Glastonbury Festival’s website is one of the most visually outstanding festival websites you will encounter. From incorporating filters and search options, allowing users to filter performing by date, stage, and genre provides an engaging and intuitive user interface. The website’s graphics create an immersive experience capturing a unique website experience. Additionally, data visualization serves as a powerful marketing and promotional tool. The way their website is set up creates a layer of appeal, generates interest and attention, and encourages attendees to learn more about their values, who they support, how they came to be, what the brand’s identity is, the reputation they hold, which in turn can increase ticket sales, drive engagement on all social media platforms and builds a sense of anticipation.
Data visualization simplifies complex information and facilitates users to explore and understand the data through a non-text-based format.
When representing data and information visually to facilitate understanding and communicate a message, information can be absorbed quickly, make comparisons, and draw conclusions more effectively.
So what are some types of data visualization? A few types can be used; each can communicate the nature of data and insights differently. Commonly, we see infographics, maps, charts, graphs, and dashboards.
Why? Organizations use data visualization rather than words to improve user experience, enhance information retention, set their brand apart from others, promotion and marketing of the brand.
Who? Data visualization is used in many fields and industries, including business, healthcare, education, marketing, and many more. Different fields may prioritize or use different types to appeal to their audience. The overall goal is to help their audience grasp complex information, discover insights, and receive communication effectively.
